ABOUT THE BILLIONAIRE’S CLUB™
As childhood friends and college roommates, Alejandro and Ian have always shared big dreams. Amidst the rise of social media, while everything was focused on luxury, they rejected the idea of the luxury lifestyle being based on price rather than taste, and through their uncompromising approach, they redefined luxury on their terms, and created The Billionaire’s Club.
Through their selective vision they re-invented the luxury lifestyle and delivered it to the global market. By maintaining their determining approach, they have not only been coveted by luxury brands, but also gained them a loyal following of over 3.5+ million people World wide, which was solidified by Forbes in 2016 when they named The Billionaire’s Club among the top influential luxury companies on social media.
Due to their marketing genius, The Billionaire’s Club has bridged the gap between the every day consumer and the HNW while connecting luxury brands across the globe.
Case Study – Why Instagram?
Because it’s the fastest growing and most relevant to HNW consumers.
“Instagram Is Shaping Up To Be The World’s Most Powerful Selling Tool” – Forbes Magazine:
“The photo app amassed over 150 million users in three short years-twice as fast as twitter. That quantity has some quality. According to research by L2 Think Tank, Instagram’s community boasts 15 times more engagement than its parent company, and more than Twitter or Google. L2 also found that 93% of luxury brands are now on Instagram.”
Likewise L2’s study, in partnership with Olapic (the New York-based software startup that helps retailers leverage user-generated photos to sell product) concluded that
Visual Commerce = Conversion
“About 40% of travelers said social network comments influenced their travel planning while 50% actually based their travel plans on other people’s reviews and experiences,” according to a Google survey in 2011. Instagram fulfills the essential requirements for a luxury marketing platform; it’s visual, social, mobile and measurable.
Why Our Platform Works So Effectively
The Billionaire’s Club has become a brand in its own right, standing for the luxury materialistic jet-set lifestyle. Because our audience has not only opted-in to seeing our content, but actively engages with and shares it, our partners’ sponsored posts aren’t ignored and their impact and ROI can be directly measured in real-time. According to a recent article in the Harvard Business Review “The best way for marketers to communicate through mobile will be with applications, or apps. Apps will trump traditional ads in part because consumers don’t perceive them as advertising and don’t find them intrusive. For marketers, apps will also be attractive because they’re actually more cost-efficient than traditional ads.” Our photos encourage fans from around the world to travel and buy without the feeling that they are being sold to. The Billionaire’s Club™ is a leader in fashion, style, luxury and life. Tap into our success on this cutting-edge platform; there are huge opportunities and The Billionaire’s Club™ is leading the way.
Social Media Growth
Instagram is currently the fastest growing social platform in the world. Instagram grew 900% in just two consecutive years. This is directly due to the increase in popularity of mobile phones. Instagram is an app only accessible via mobile phone and the number of people accessing the internet via mobile phone has increased by 60.3% to 818.4 million in 2013. Likewise among mobile phone users between 18-44, 84% of time is spent texting and interacting with email and social networks.